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Bulks up fragrance portfolio with new celebrity scents.
June 12, 2012
By: TOM BRANNA
Editor
Elizabeth Arden, Inc. has acquired the global licenses and certain related assets for the Justin Bieber and Nicki Minaj fragrance brands from Give Back Brands. Someday, the first fragrance from global phenomenon and internationally acclaimed superstar Justin Bieber, launched in Spring 2011 and became the number 1 women’s fragrance launch of 2011 in US department stores, according to NPD. The second fragrance, Justin Bieber‘s Girlfriend, is launching in US department stores ...
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